mycro keratinSimilar to a Brazilian blowout, a keratin treatment aims to de-frizz hair and cut down on styling time, notes Michael. However, whereas Brazilian blowouts will give your hair a straighter finish, keratin treatments will create more of a loose body wave.
Combatting damage, exposure and aging Every hair on your head consists of 90% keratin, a protein that plays an important role in hair growth, hair regeneration, and overall hair health. It gives your hair strength and elasticity as it is made up of long chains – it allows the hairs to bend and fold without breaking. Keratin also makes hair shinier, more supple, and thicker in volume. However, consistent exposure to environmental elements damages the bonding between the keratin strings. We are all increasingly vulnerable to not only exposure from natural elements, but also chemicals such as chlorine, which further strips keratin from hair. As we age, our body fails to generate keratin fast enough to combat this damage and consequently our hair becomes brittle, dull and lifeless. However, we have developed a solution to this unavoidable dilemma. Our product makes use of technology that creates molecules of keratin miniscule enough to penetrate the cuticle layer of each strand of hair, repairing it from the inside out. In doing so, our treatment restores and revitalises hair – returning it to the beautiful and strong state that every person deserves. |